Publications

The chemistry of simplicity

Empower your readers with accessible information.

 

Why work with us?

Plain English language

Our focus is that your messages reach your target audience and are easy to understand. We are a huge fan of plain English language – the gateway to effective communication.

Clear and concise

We achieve this by using clear and concise language, avoiding unnecessary jargon, presenting ideas in a logical and organised way, and using diagrams, charts or infographics when needed.

Reach your audience

We ensure that the intended message is effectively conveyed to your audience, so they want to keep on reading!

What we do

  • Staff newsletters

    Keep your team engaged and informed with staff newsletters that deliver compelling content, celebrate achievements, and share exciting updates. Improve communication, boost morale, and build camaraderie. Let us handle the writing, so you can focus on running your business.

  • External newsletters

    Engage your customers, prospects, and stakeholders with captivating content that showcases your latest offerings, industry insights, and company updates. Stay on top of the game by consistently delivering valuable information that resonates with your target audience.

  • Annual reports

    Celebrate your achievements and showcase your success. Transform your company's accomplishments and milestones into a captivating narrative with engaging visuals, compelling data, and insightful analysis, and make a powerful impact on stakeholders, investors, and clients.

  • Educational resources

    Convey information simply and easily for your audience. We specialise in content for resources based on data, research, scientific evidence, or expert contributions. We can translate complex concepts or evidence-based information into captivating resources using plain English language.

  • Project management

    Count on us to manage this for you! From planning to execution, we’ll orchestrate every detail, foster seamless collaboration, effective communication, and successful delivery, empowering you to make your goals a reality.

Our work

  • Critical Risk Guide - Work Should Not Hurt

  • Awareness Campaign

  • Social Media

  • Email Newsletter

  • Event promotion

Case Study

Critical Risk Guide for Construction Health and Safety New Zealand (CHASNZ)

Frequently Asked Questions

  • Alchemy Lab provides the following marketing and communications services:

    Marketing services

    • Marketing strategy & marketing plan

    • Creative campaigns

    • Email marketing

    • Social media

    • Event promotion

    • Sales collateral

    Publications (Plain English writing)

    • Newsletters

    • Annual reports

    • Educational resources

    Content creation and copywriting

    • Social media posts

    • Website copywriting

    • Magazine articles

    • Case studies

    • News stories / blog posts

    • Press releases

    • Job advertisements

    • Bios

    Social media

    • Social media planning, content creation, scheduling, data and analytics

    • Social media advertising targeting

    Alchemy Lab doesn't provide the following services:

    • Search Engine Optimization (SEO)

    • Pay-Per-Click (PPC) advertising

    • Lead generation

    • Lead conversion

    • Customer acquisition

  • Access to expertise
    Your business will have access to specialised knowledge and experience in various marketing disciplines, ensuring that your campaigns are executed effectively and professionally.

    Cost-effective
    Hiring and training an in-house marketing team can be expensive. Outsourcing allows you to access high quality, experienced marketing services tailored to your specific needs.

    Save time
    By delegating marketing responsibilities to external experts, you and your team can focus on core business activities, increasing productivity and efficiency.

    Industry trends
    We stay up-to-date with industry trends, regulations, and best practices, minimising the risk of non-compliance or outdated strategies.

    A fresh perspective
    An external marketing perspective can bring new ideas and fresh insights to your business, helping you identify untapped opportunities and overcome challenges.

    Scalability
    Outsourcing allows you to scale your marketing efforts up or down based on business needs, without the challenges of hiring or downsizing an internal team.

  • We have a 3-4 week lead time before commencing your project.

    • Our marketing services are charged by monthly retainer fee. This establishes an ongoing working relationship, and resource allocation to ensure priority access to the services provided.

    • It is a rolling agreement. Either party may terminate the agreement with a minimum of 60 days’ notice.

    • Billing for our services is structured to be paid one month in advance.

    • A one-time set-up fee is required to cover the initial strategy, planning, learning of your industry, and your business' marketing goals.

  • We ensure deadlines are met through agreed communications turnaround expectations. An email response time of 48 hours (excluding weekends) from both parties is required for timely delivery of the services.

  • You can find our terms and conditions of service here.